# Personalized Message Templates with Dynamic Content

Dynamic Content Templates (also known as Variable Syntax) allow you to create diverse message variations within a single template. By using curly braces and pipes (e.g., {Hi|Hello|Dear}), the system automatically selects one phrase for each recipient. This ensures your communication remains engaging, professional, and personalized for large-scale notifications.

# Use Cases

  • Customer Support: {Hi|Hello}, your ticket #123 has been {resolved|closed}.
  • Appointment Reminders: Reminder: Your appointment is {tomorrow|on Monday}. We {look forward to|hope to} see you.

# What's dynamic content?

It is a comprised of words or phrases, delimited by | (pipe) characters. A random section is chosen from each curly-braced section of text. When done correctly, the resulting text should make perfect sense.

Normally the spintax option is enabled, if you don't want use it you may uncheck  options->send->enable 'dynamic content' when compose new message.

# Best Practices for Ethical Messaging

  • Consent First: Only send messages to users who have opted-in to your service.

  • Avoid Spammy Patterns: Use dynamic templates to improve clarity and relevance, not to bypass telecommunication regulations.

  • Provide Value: Ensure every variation provides clear, actionable information to the recipient.